WHY MIMI WORKS FOR KIDS' HAIR
DETANGLING THE SCIENCE OF KIDS' HAIR
We understand that kids' biology is different to adults;
Active lifestyles mean that environmental aggressors like swimming pool chemicals and UV rays impact their personal-care needs.
Their hair is denser, given their head circumference, with a dry texture caused by a lack of oil production triggered by puberty.
Their scalp is 30% thinner, meaning ingredients penetrate their bloodstream more quickly.
NOT KIDS SHAMPOO
The purpose of shampoo is to eliminate excess oil from the hair, which kids do not naturally produce. As a result, their hair becomes dry, brittle, and difficult to brush.
We have addressed this issue by creating a plant-based hair wash specially tailored for kids needs. Scientifically formulated with organic extracts to clean and nourish hair with one product.
NO TEARS, SULFATES (SLES/SLS), PARABENS, SILICONES, PEGS, EDTA, MIT, PROPYLENE, GLYCOL, ARTIFICIAL COLOURS OR FRAGRANCE
KIDS LOVE ROUTINE
Happy hair is a healthy hair routine.
Avoiding kids' tangled hair is common. But in doing so the problem only gets worse.
MIMI teaches kids to care for their hair using three simple steps: CLEAN, TREAT, SLEEP. Kids love independence and parents love having less work to do!
We get it, managing kids' hair can be a real challenge. The tears, the tantrums—it's all too familiar. But let's set the record straight: happy hair brushing is not just a myth. The real culprit behind the struggles? Shampoo.
Whether it's for babies, adults, or even our furry friends, most shampoos contain troublesome ingredients like sulphates, parabens, or PEGs. Even if a label claims to be sulphate or paraben-free, sneaky synthetic ingredients like PEGs may still be present. These ingredients spell trouble for children, causing irritation to their delicate eyes and scalps. Sulphates, in particular, strip their hair of natural oils, leaving it brittle, dry, and a nightmare to brush.
But fear not! It's time to make an informed choice. Say hello to MIMI, the haircare for kids that champions natural ingredients derived from plants, fruits, and vegetables.
Happy hair thrives on natural goodness, which is why we've infused our formulations with nourishing antioxidants like blueberry, coconut and watermelon seed oil extracts.
No more tears or tantrums, just haircare that's truly tear and tantrum-free.
Embrace the power of nature, choose MIMI, and let happy hair reign supreme!