OUR HAIR STORY
WHY IS KIDS' HAIRCARE SO STRESSFUL?
In a nutshell, the problem is shampoo. With harsh detergents hidden by cleverly worded marketing claims, parents are unknowingly washing their children's hair with chemicals also used in domestic cleaning products.
No wonder kids hate washing their hair!
Did you know? The sale of personal care products in Australia is not regulated by a safety standard. There is no mandate that products need to be tested for safety prior to sale.
The truth is, just because a label states that a product is 'gentle' or features a picture of a baby on it, does not mean it has been tested and found safe for use.
Two years of research and development, and I am proud to offer families MIMI – the hair care solution for kids'. Simple and stress-free, highlighting the goodness of plant-based ingredients. More than just products, MIMI teaches kids to care for their own hair. The results are clean hair, happy kids, and less stressed parents!SHOP
DETANGLING HAIR- THE TRUTH BEHIND THE BRUSH
A study by the Environmental Working Group, found that the average child is exposed through body care products to 27 chemicals a day that have not been found safe for children, including some associated with cancer, brain and nervous system damage, allergies and hormone disruption. Learn more