OUR HAIR STORY

Kids' haircare it's exhausting. Ask any parent, and I guarantee that they will agree; tears, tantrums, and constant negotiations. When looking for products that could help my family, I found very few that were appropriate for children. Those that did exist were mass-produced, ineffective, and comprised synthetic ingredients. Baby haircare lacked the vigour required to combat the effects of my children's active lifestyles, while adult products were too abrasive for their sensitive skin and eyes.

I quickly recognised that the global market for children's haircare was underserved, and I was determined to remedy the situation.

WHY IS KIDS' HAIRCARE SO STRESSFUL?

In a nutshell, the problem is shampoo. With harsh detergents hidden by cleverly worded marketing claims, parents are unknowingly washing their children's hair with chemicals also used in domestic cleaning products.

No wonder kids hate washing their hair!

BUYER BEWARE

Did you know? The sale of personal care products in Australia is not regulated by a safety standard. There is no mandate that products need to be tested for safety prior to sale.

The truth is, just because a label states that a product is 'gentle' or features a picture of a baby on it, does not mean it has been tested and found safe for use.

THE SOLUTION

Two years of research and development, and I am proud to offer families MIMI – the hair care solution for kids'. Simple and stress-free, highlighting the goodness of plant-based ingredients. More than just products, MIMI teaches kids to care for their own hair. The results are clean hair, happy kids, and less stressed parents!

SHOP

DETANGLING HAIR- THE TRUTH BEHIND THE BRUSH

A study by the Environmental Working Group, found that the average child is exposed through body care products to 27 chemicals a day that have not been found safe for children, including some associated with cancer, brain and nervous system damage, allergies and hormone disruption. Learn more