As parents, we’re always striving to provide the best for our children, especially when it comes to their health and well-being. Recent research has shed light on a concerning issue in the personal care industry—many products commonly used on children, like lotions, conditioners, and hair products, contain harmful chemicals called phthalates. These chemicals, known as endocrine disruptors, interfere with the body’s hormonal system, which is especially alarming for developing kids.

THE DANGERS OF PHTHALATES IN PERSONAL CARE PRRODUCTS

Phthalates are chemicals added to plastics to make them flexible, but they’re also found in many hair and skincare products. While they may help improve a product's feel or durability, they come with risks. Endocrine-disrupting chemicals (EDCs) like phthalates can block, mimic, or interfere with hormones in the body, potentially causing disruptions at crucial developmental stages in children. Research has shown that prolonged exposure to phthalates can be linked to a variety of health concerns, including:

Impaired brain development
Behavioral issues
Early onset of puberty in girls
Long-term health problems related to hormone imbalance

Though phthalates don’t stay in the body for long, the concern lies in cumulative exposure over time, particularly as young children may be exposed to these chemicals daily through personal care routines.

A NEW STUDY ON PHTHALATES AND KIDS' HAIRCARE

A recent study published in Environmental Health Perspectives looked at the connection between personal care products and phthalate levels in children aged 4 to 8. The study found that the use of hair conditioners, oils, and lotions was linked to higher levels of phthalates in the body.

HOW IS MIMI HAIRCARE DIFFERENT

At MIMI Haircare, we believe that kids deserve the best care—free from harmful chemicals like phthalates. That's why our products are made with no nasties, empowering parents to make safer choices for their children's hair. Our plant-based formulas are tear-free and gentle, designed specifically to nourish and clean without harsh chemicals.

MIMI IS MORE THAN JUST PRODUCTS

MIMI is also about empowering children to take charge of their own haircare with products that are easy for little hands to use. Teaching kids early on about safe, healthy habits can make a big difference in their long-term health.

BUYER BEWARE- HOW TO MAKE INFORMED DECISIONS WHEN PURCHASING KIDS HAIRCARE

While we advocate for safer regulation of harmful chemicals in kids' products, it's crucial that parents stay informed. Apps like YUKA and databases like the Environmental Working Group’s Skin Deep can help you understand the safety of the ingredients in your child’s products.

WHY MIMI STANDS OUT

No phthalates or other harmful chemicals
Made with plant-based ingredients
Tear-free and tantrum-free formulas
Australian-made and eco-friendly packaging
Cruelty-free and safe for children of all hair types

We understand that your child’s health comes first, and with MIMI, you never have to worry about what’s inside the bottle. By choosing MIMI, you're choosing a safe, natural way to care for your child’s hair while protecting them from unnecessary chemical exposure.

Let’s raise our kids with healthy, empowered habits—starting with MIMI Haircare! 🌿💙

References:

Environmental Health Perspectives, recent studies on phthalates
YUKA app for product scanning and safety
Environmental Working Group's Skin Deep database

#SafeForKids #PhthalateFree #EndocrineDisruptors #MIMIHaircare #KidsHaircare #PlantBased #NoNasties #EcoFriendly #HealthyHairHabits

Best purchase ever

Best hair care pillow!

Another happy customer (family)

My daughter used to struggle every morning with tangled hair until she started using Mimi shampoo, no more frustrating kid in the morning ever since! My husband couldn’t believe it until he sees it. We are really amazed!!

Best shampoo

This is now the only product we use.

Mega bundle

First order dived straight into the mega bundle, so far so good. Kids have fine hair detangle spray is perfect for the stubborn knots! Love the addition of travel size added in that can be reused.
1 thing was missed from my order contacted the team responded in 24 hours and provided a fix. Couldn’t be happier.

Fantastic for fine frizzy hair

Bought for my 5 year old who always has messy, knotty fine hair. This is lovely and smoothing, continues to prevent tangles at school during the day. I’ve even started using it on my own hair on occasion as a gentle alternative to salon shampoo. Would recommend.

Safe Kids Haircare: How to Help Protect Your Child from Harmful Chemicals.