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HOW TO USE

STEP 1: CLEAN

Mix 3–5 pumps of MIMI Hair Wash with water in your hands. Apply roots to ends and massage the scalp and hair. Rinse well. Repeat for thick, curly or coily hair.

Note: This wash does not foam — that’s the magic of plant-based ingredients.

STEP 2: TREAT

Spray MIMI Detangler Spray onto damp hair. Brush or comb through to smooth knots.

STEP 3: STYLE

Use your favourite MIMI styling products to smooth, shape or define.

WHY MIMI

Children’s hair and scalp biology is not the same as adults.

Oil production is triggered by puberty, so kids naturally produce far less sebum

Hair is denser relative to head circumference, making it more prone to knots

Scalps can be up to 30 percent thinner than an adult’s

Yet many traditional kids shampoos contain detergents designed for adult hair, which can over strip moisture and leave hair dry, brittle and difficult to brush.

MIMI was created to change that.

INGREDIENTS

Aqua (Water), Cetearyl Alcohol, Helianthus Annuus(Sunflower) Seed Oil, Coco-Caprylate, Behentrimonium Methosulfate ,Decyl Glucoside, Tocopherol, Glycine Soja (Soybean) Oil, Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, Cocos Nucifera (Coconut) Oil, Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Glycerine, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, 1,2 Hexanediol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Limonene.

FAQ

Why doesn’t Mimi have a conditioner?

Mimi Hair Wash is formulated as a multi-functional product designed to replace both traditional shampoo and conditioner.

It effectively cleanses the hair and scalp while delivering hydration and nourishment through plant-based ingredients, including organic watermelon seed oil, blueberry extract, and coconut-derived actives. This supports moisture balance and helps protect hair from dryness and environmental stressors such as chlorine and outdoor exposure.

For additional conditioning and manageability, we recommend using the Detangler Spray. It assists with moisture retention, reduces tangling, and helps maintain soft, smooth, and healthy-looking hair.

Why doesn't the hair wash foam up?

Mimi Hair Wash is a low-foaming formulation, as it is free from sulphates and other harsh surfactants typically responsible for creating a high lather in traditional shampoos.

Low foam does not impact cleansing performance the formula is designed to effectively cleanse while being gentle on the scalp and hair.

For best results, we recommend emulsifying the product with a small amount of water in your hands before application. Once applied, add more water as needed and use your fingers or a scalp brush to evenly distribute the product through the scalp and hair. This will help ensure optimal coverage and performance.

Who is Mimi for?

MIMI Haircare is designed for children aged 2-12 years.

While the products can be used by individuals of any age, the formulations are specifically developed for younger scalps, which typically produce less sebum (natural oil) than adult scalps. This makes them more suited to those with finer, less oily hair and scalps requiring gentle, non-stripping care.

HAIR WASH 400ML

$17.95
SAVE %

MIMI HAIRCARE in action

FORMULATED FOR KIDS

NATURAL Ingredients

AUSTRALIAN 
MADE

TEAR 
FREE

Natural Fragrance

Dermatologist Approved

  • FORMULATED FOR KIDS

  • NATURAL Ingredients

  • AUSTRALIAN MADE & OWNED

  • TEAR FREE

  • Natural Fragrance

  • Dermatologist Approved

HEALTHY. HAPPY. HAIR. OH YEAH!

Meet MIMI Hair Wash, the safer, easier, better way to care for kids’ hair.

Scientifically formulated with plant-based ingredients, this gentle all-in-one wash cleanses, nourishes and detangles in one simple step. Tear-free. Tantrum-free. Stress-free. Suitable for all hair types.

Kids’ hair naturally produces less oil than adult hair, making it more prone to dryness and tangles. Many traditional kids’ shampoos contain detergents designed for adult hair that can strip away essential moisture. MIMI Hair Wash was created to change that.

This low-foam formula uses natural fatty acids to gently lift away dirt and buildup without over-stripping, helping hair stay soft, smooth and easy to detangle, with no need for a separate shampoo and conditioner. Just one product. One step. No fuss.

Infused with organic watermelon seed oil, blueberry and coconut extracts, it supports healthy-looking hair from the very first wash and won’t sting little eyes.

Made in Australia and free from sulfates, parabens, silicones, artificial fragrances and harsh chemicals.

Because great hair days shouldn’t come with tears.

HOW TO USE

STEP 1: CLEAN

Mix 3–5 pumps of MIMI Hair Wash with water in your hands. Apply roots to ends and massage the scalp and hair. Rinse well. Repeat for thick, curly or coily hair.

Note: This wash does not foam — that’s the magic of plant-based ingredients.

STEP 2: TREAT

Spray MIMI Detangler Spray onto damp hair. Brush or comb through to smooth knots.

STEP 3: STYLE

Use your favourite MIMI styling products to smooth, shape or define.

WHY MIMI

Children’s hair and scalp biology is not the same as adults.

Oil production is triggered by puberty, so kids naturally produce far less sebum

Hair is denser relative to head circumference, making it more prone to knots

Scalps can be up to 30 percent thinner than an adult’s

Yet many traditional kids shampoos contain detergents designed for adult hair, which can over strip moisture and leave hair dry, brittle and difficult to brush.

MIMI was created to change that.

INGREDIENTS

Aqua (Water), Cetearyl Alcohol, Helianthus Annuus(Sunflower) Seed Oil, Coco-Caprylate, Behentrimonium Methosulfate ,Decyl Glucoside, Tocopherol, Glycine Soja (Soybean) Oil, Citrullus Lanatus (Watermelon) Seed Oil, Vaccinium Corymbosum (Blueberry) Fruit Extract, Cocos Nucifera (Coconut) Oil, Citrus Auruntium Dulcis (Sweet Orange) Peel Oil, Cedrus Atlantica ( Cedarwood ) Bark Oil, Lavandula Angustifolia (Lavender ) Oil, Cymbopogon Martini (Palmarosa) Oil, Pelargonium Graveolens (Geranium ) Oil, Vanillin, Glycerine, Cetearyl Glucoside, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, 1,2 Hexanediol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Limonene.

FAQ

Why doesn’t Mimi have a conditioner?

Mimi Hair Wash is formulated as a multi-functional product designed to replace both traditional shampoo and conditioner.

It effectively cleanses the hair and scalp while delivering hydration and nourishment through plant-based ingredients, including organic watermelon seed oil, blueberry extract, and coconut-derived actives. This supports moisture balance and helps protect hair from dryness and environmental stressors such as chlorine and outdoor exposure.

For additional conditioning and manageability, we recommend using the Detangler Spray. It assists with moisture retention, reduces tangling, and helps maintain soft, smooth, and healthy-looking hair.

Why doesn't the hair wash foam up?

Mimi Hair Wash is a low-foaming formulation, as it is free from sulphates and other harsh surfactants typically responsible for creating a high lather in traditional shampoos.

Low foam does not impact cleansing performance the formula is designed to effectively cleanse while being gentle on the scalp and hair.

For best results, we recommend emulsifying the product with a small amount of water in your hands before application. Once applied, add more water as needed and use your fingers or a scalp brush to evenly distribute the product through the scalp and hair. This will help ensure optimal coverage and performance.

Who is Mimi for?

MIMI Haircare is designed for children aged 2-12 years.

While the products can be used by individuals of any age, the formulations are specifically developed for younger scalps, which typically produce less sebum (natural oil) than adult scalps. This makes them more suited to those with finer, less oily hair and scalps requiring gentle, non-stripping care.

ALL THE GOOD STUFF

Sunflower Seed Oil

Rich in natural fatty acids that help nourish hair and support softness.

Watermelon  Seed Oil

A lightweight oil that helps condition hair and improve manageability.

Blueberry Fruit Extract

Packed with antioxidants that help support healthy-looking hair.

Coconut Oil 

Helps hydrate hair while smoothing and protecting delicate strands.

WHAT WE LEAVE OUT

Sulfates (sles/sls)

Parabens

PEGS

Glycol

EDTA

Silicones

Propylene

Artificial Colours

Synthetic Fragrance

ALL THE
GOOD STUFF

Sunflower
Seed Oil

Rich in natural fatty acids that help nourish hair and support softness.

Watermelon 
Seed Oil

A lightweight oil that helps condition hair and improve manageability.

Blueberry Fruit
Extract

Packed with antioxidants that help support healthy-looking hair.

Coconut Oil 

Helps hydrate hair while smoothing and protecting delicate strands.

WHAT WE
LEAVE OUT

Sulfates (sles/sls)

Parabens

PEGS

Glycol

EDTA

Artificial Colours

Silicones

Propylene

Synthetic Fragrance

Dr Jennifer T. Haley, MD FAAD
Board Certified Dermatologist
Dermatologist approved
As a Board Certified Dermatologist, I highly recommend Mimi children's hair wash for its gentle, plant-based formula that not only cleanses and nourishes young hair effortlessly but also avoids harsh ingredients like sulfates, parabens, and artificial fragrances. The infusion of organic watermelon seed oil, blueberry, and coconut extracts provides essential nutrients for healthy hair and scalp, while the tear-free formula ensures a stress-free experience for both children and parents. This product is a great choice for families seeking a safe, effective, and easy-to-use hair care solution that prioritizes dermatological health without exposing children to unnecessary chemicals.

SAVE TIME AND TEARS

WASH

Our gentle, all-in-one natural Hair Wash deeply cleans without stinging little eyes. Massage with the Scalp Brush to boost shine and support healthy hair. 

TREAT

Spray in our Detangler to protect and smooth hair, then gently remove knots with the Knot-A-Problem Brush. For curly kids, apply our Leave-In Curl Cream to damp hair for frizz-free, bouncy curls.

STYLE

Lock in the look with our Hair Gel, use the Gel Wand or Wax Stick to smooth flyaways and the Hair Styling Spray to set the style.

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